Overview -

Millennials today serve as the trend setters of the masses. In order to get them on your side, you have to speak their language. The initiative stems from a very visual representation of an old form of communication (Post cards). To bring back the nostalgia, we used video in a rather alternative fashion where it served as a medium of interaction and dialog, rather than a showcase.

Campaign Objectives

Showcase printers in a real world scenario.

Create a user case study derived from human insight whiles tricking the perfect balance of creativity and utility.

To be in the audiences mindset through subliminal messaging and association based communication, enroute to garnering a higher share of voice.

Increase share of voice & generate a positive word

With the theme of ‘Reinventing Memories’ we engaged our audience through our printer, but in the language of the Audi Photography. The key for this campaign to stand as a success was to create a credible view of the utility.

The mechanics flagged off with partnered content between Audi and HP’s India Facebook channel inviting people to share wonderful memories, they’ve managed to capture in photographs. To invoke nostalgia, we brought back the ‘post-card’.

This seemed as the perfect platform to carefully strike a chord between ‘reinvent memories’ and creative utilization of the product. Audi engaged with an audience on Facebook Live, inviting their favorite picture and why they make a deep emotional impact in their lives. After receiving multiple entries through his channel, he made them a promise of a surprise keeping them engaged.