The medium symbolises a journey to perfection. Since the Nuvolari quattro is exclusively a show car and will never be driven, we opted for an unusual format and text principle: the headlines, which aim primarily to stimulate associations, describe an imaginary journey into the future. Instead of a standard brochure to leaf through, we produced several individual pages contained in a large-format sleeve, in order to encourage the recipient of the medium to take action himself, to start his own journey. The medium makes a futuristic, intelligent and dynamic impression.

The customer was, however, very satisfied with the results, because the medium communicates the core Audi concepts (dynamic performance and emotional appeal) very effectively.