Cannes Lions

Audi Orchestra

VENABLES BELL & PARTNERS, San Francisco / AUDI / 2018

Film
Supporting Content

Overview

Entries

Credits

Overview

Description

On Emmys Night 2017, "Audi Orchestra" utilized three Audi vehicles as instruments to pay homage to TV’s most iconic shows. This work celebrated TV as a powerful influencer in culture and progress, and marked Audi's 7th year as an official automotive sponsor of the Emmys.

In Audi Orchestra, an Audi TT, R8, and S5 were placed on stage and precision-driven to perform the music of famous theme songs. These songs were created entirely using the real engine noises of the vehicles. Vehicle performances were shot in real time, with large sections of the films captured in a single-shot. The entirety of the “Cheers” performance aired was single- take, requiring perfectly choreographed camera movement and driver timing.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Cashew

VENABLES BELL & PARTNERS, San francisco

Cashew

2019, AUDI

(opens in a new tab)