Cannes Lions
VENABLES BELL & PARTNERS, San Francisco / AUDI / 2018
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On Emmys Night 2017, "Audi Orchestra" utilized three Audi vehicles as instruments to pay homage to TV’s most iconic shows. This work celebrated TV as a powerful influencer in culture and progress, and marked Audi's 7th year as an official automotive sponsor of the Emmys.
In Audi Orchestra, an Audi TT, R8, and S5 were placed on stage and precision-driven to perform the music of famous theme songs. These songs were created entirely using the real engine noises of the vehicles. Vehicle performances were shot in real time, with large sections of the films captured in a single-shot. The entirety of the “Cheers” performance aired was single- take, requiring perfectly choreographed camera movement and driver timing.
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