Develop and design a web special for the brand launch of the Audi Q5.

The microsite for the new SUV is less focused on the product and the technology, instead, the emphasis is on an emotional design oriented product experience.

The car is presented in a simulation lab with enough space to view projections of different driving situations and vehicle features. This revolutionary form of visual representation and the variety of interaction options vividly illustrate the product benefits and fascinate users.

Prior to product launch, newsletter subscriptions and a contest generated many leads for the SUV model. The cutting edge design, fulfilled the overall goals of positioning the Audi Q5 as a vehicle that is both versatile and suitable for everyday use.