The ad depicts a couple on a beautiful, scenic drive executed by means of a series of flipbooks. Flipbooks by their very nature, only work when a series of images are perfectly timed and cued to create the illusion of continuous motion. The images and the rate at which the book is flipped must be perfectly synchronised. Much like the Q5 in which all the technologies and functions work in perfect harmony. The experience is summed up with one simple line: "The Audi Q5. Everything happens on cue."