The idea is to use the rotating panel billboard (introduced recently in the Lebanese capital) to show the command that the Audi Q7 has on any type of road. The car is a mere sticker placed on a Plexiglass, and never actually moves. Movement is confined to the 3 visuals in the background that take turns in taking over the panel, making it look like the Audi Q7 is passing through. The visuals are further developed to show the different route types as intertwined and hence 3 parts of the same road.Furthermore, the billboards that displayed the ad were specifically chosen in the most congested areas, where traffic jams often prevail. This would allow enough time for every driver to see the Audi Q7 as it smoothly makes its way from a flat highway to an uneven country road, a rocky route and finally through the snow.

The communication activity made a true impact in the market, raising awareness about the Q7 and its main attributes.In fact, our concept managed to highlight uniquely the fact that the Q7 strongly defies all roads no matter what the conditions are; showing clearly that this SUV is undeniably the best not only in luxury but most importantly in performance.This was clearly felt by the significant increase in sales and showroom visits by potential buyers that the campaign triggered.