The winter of 2012 was the worst in the last 50 years in Bulgaria. Especially for the drivers. The snow cover in the cities reached nearly 1.5 meters.

Our challenge was to demonstrate the superiority of the Audi quattro® system in severe winter conditions.The constant snowfall made it impossible to clean all streets in time. Most cars were stuck in the snow. In that moment, we created the Audi quattro® Action Team. For the 4 toughest days, 4 guys – representing the quattro® technology - pushed out stuck cars in the streets.As results we get a lot of media attention and 24% increase in sales of all quattro® models for Q1/2012 vs. Q1/2011.