The four sides of the cube, measuring nine square metres each, show a skier in an urban surrounding carving through the streets of a city.Due to these images the people on the slope understand the Audi quattro® feeling very quickly and easy: driving an Audi quattro® is like skiing on the road.

This new advertising medium is attracting a lot of attention in the ski area Laax.Also, it created a huge buzz in the media: newspapers published articles and regional TV stations aired reports about the cube.