Cannes Lions

AUDI QUATTRO

SAATCHI & SAATCHI, Frankfurt / AUDIHOUSE KUTGER & RUDOLPH / 2005

Awards:

4 Shortlisted Cannes Lions
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Description

Task: celebrate the 25th anniversary of quattro with a unique online campaign. Strategy: comparing the difference of driving with or without quattro by transforming and lurching the mouse pointer. Result: better control with quattro.

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