The brief: showcase the S4 - flagship of the A4 range, making quattro the differentiator. An online 'experience', hosted on Audi's website, showcased the S4. It played on the metaphor of the road as an old-style wire-game - better handled through quattro. The splash intro set up the metaphor, a beautifully shot 'wire' the central navigation device: key points along it revealed the S4's features. The experience included a game - users played with quattro, or without. Without quattro, playing was harder, manoeuvring more difficult.

Results: over 3,500 hits, the game downloaded 940 times, and played 11,794 times.