The 'Audi allroad quattro concept' microsite complements the presentation of the latest Audi auto study at this year’s North American International Auto Show in Detroit. The supremacy of the concept - both on and off road – and equally that of the whole Audi marque – is communicated interactively on the site with a mirror effect around a vertical axis, including the whole menu. This allows the two worlds in which the study performs so well to be presented without compromise, humorously playing them against each other. By clicking backwards and forwards on the identical but differently interpreted menu options, visitors can find out the advantages of the concept for themselves.