Our judgement on the road is tested every day: Have I judged distances correctly while parking? Can I cross the street in time to avoid vehicles in the opposing lane? More often than not everything is fine, but sometimes our perception is wrong and our brain judges situations incorrectly – with potentially fatal consequences.

AUDI-TORY ILLUSIONS make it possible for the first time to create acoustic deceptions presented in a radio spot to point out how easily our brains are tricked. In this way, we not only prove relevance, but also advertise the benefits of Audi Driver Assistance Systems – providing automated help in traffic situations that overwhelm the brain. By showing how easily the brain can be tricked, our spots ensure attention-grabbing moments and increase the willingness to be supported by Audi Assistance Systems.