Cannes Lions

AUDI TT

DOUBLEYOU, Barcelona / AUDI / 2007

Awards:

1 Shortlisted Cannes Lions
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Audi launches the new TT. We wanted to get the target from sport publications. The sporty characteristics of this new TT required to present it in a fresh and innovative way, using the slogan "a la vanguardia de la técnica". We presented this new car basing it on its energy. The user interaction with our work makes the energy go to the user. We wanted to emphasise the car's technology, that's why we created special effects.

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