Cannes Lions
OGILVY SOUTH AFRICA, Johannesburg / AUDI / 2008
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There’s nothing like the experience of driving the new Audi TT Roadster and we wanted patrons to experience the thrill of driving one for themselves. To achieve this, we placed industrial fans in cinemas and switched them on during the driving shots of the film, once the Roadster roof was folded back, thereby simulating the experience of driving the new Audi TT Roadster at full speed on the open road.
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