Cannes Lions

Audio Studio – The radio experiment

CAFÉ COMMUNICATIONS, Budapest / AUDI / 2019

Demo Film
MP3 Original Language
Supporting Content

Overview

Entries

Credits

Overview

Background

It was said in all of the reviews and tests, that the silence inside the A8 is mind-blowing. It’s like the world outside doesn’t exist. As Budapest is one of the noisiest cities in Europe (we have extensive, and damn loud tramlines, old buses) this feature of the A8 is all the more relevant in Hungary. So, if the car is so well insulated, it might be as silent inside as a studio. So, why not try to record a radio commercial in the morning traffic? Will it work? We tried. And it did. Perfectly.

Execution

To show Audi A8’s perfect noise insulation, we tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. We didn’t use any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect of sound insulation before and after letting the window down.

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