We have redesigned iconic album covers which are sold at Saraiva,

featuring classic literature characters, creating a collection that simulates covers of vinyl records with those characters. Inside, there was a summary and a code, granting a whole month of free access to all the on-demand content.

A simple way to show in the store a product which is not physically found by consumers on the shelves.

We have decided to reproduce some classic covers with illustrations made from the inspiration of the artist, in 35x35 format.

We used the interior of the piece to bring visual unity to the project. And we have illustrations made by Sattu Rodrigues, a great contemporary art exponent. Inside the piece there was a summary of the story and all the information for the consumer to activate the account and enjoy the first free month. All the 3000 covers we made, were gone in 30 days.

All the covers were gone within the 30 days in which the campaign lasted. During that time 33% of the influencers who received our gift, spontaneously spoke of our collection on their channels. In a little over 4 weeks, we achieved the goal of 76% of the codes being activated for the trial month.

Reaching approximately 137,000 people and generating thousands of comments, shares and new accesses to our platform.