Cannes Lions
GEORGE PATTERSON Y&R, Melbourne / AFL (AUSTRALIAN FOOTBALL LEAGUE) / 2008
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The Australian Football Finals are in September. Like NFL playoffs, this is a time when everyone in the country is obsessed with Football. To create hype and excitement amongst fans, we brought this time in September to life through the eyes of an outsider. Someone who has never seen our unique parochial sport or experienced anything like it.
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