Create an interactive and attention-catching Christmas mailing that fosters donations for projects of the Austrian Red Cross in crisis-shaken regions and raises the recipent's awareness of the issue.

We mailed snow globes using a simple mechanism in order to create an unexpected turn: instead of snow flakes, bombs are fall from the sky when the snow globe is shaken.Text: 'At Christmas, not only snowflakes fall from the sky. Please support our development work in war-torn and crisis-shaken regions.'

According to the client, a high percentage of the adressees actually donated money after receiving the mailing,