Cannes Lions

AUTAN

BBDO/MEXICO, Mexico City / BAYER / 2001

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Here the idea is to create the sensation of being persecuted by mosquitos and how Autan can stop it. The idea is to have the people enter a page and as they move the cursor around the page the mosquitos (in this case black dots) chase and follow the cursor around the page until the viewer discovers that by clicking on AUTAN LOGO (which is on the banner that says ARE MOSQUITOS AFTER YOU?) the mosquitos are repelled.

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