Cannes Lions
WMcCANN, Sao Paulo / AMA / 2011
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Description
AMA (Association of Friends of Autistic) is a charity and nonprofit organization that provides children and adolescents with autism increased independence and productivity. Helping parents to accept their children's autism, and thus seek the AMA. Show the real distance between the autistic child and his parents, when they do not accept the sick child. For this was the concept "The Autism YOU PULL BACK OF HIS SON. " Besides being played by one of the children of the AMA, the movie uses as a soundtrack composition of an autistic 19 years.