In Switzerland, the term autism is only really understood by a few people. Accordingly, there is often little understanding given towards those affected and the people around them. The Autism Forum Switzerland is therefore using this awareness campaign to draw attention to the typical aspects of autism. Those responsible for transmitting this type of campaign face the following challenge: if you want to grab people’s attention in today’s media overload, you have to surprise them. At the same time, it is essential to preserve the dignity of those affected and the people around them at all times. In short: tact and sensitivity are required.

We placed more than 500 attractive ads on popular online marketplaces. The pictures were extremely focused on tiny, irrelevant details. After each series of pictures, we placed our message including a link to autismusforumschweiz.ch

Thousands of users found themselves in a situation where they got totally lost in details. Exactly like people with autism.

According to Nicole Ulrich-Neidhardt, president of the Autism Forum Switzerland, the campaign played a decisive role in encouraging a greater understanding of people with autism. The website autismusforumschweiz.ch recorded more than double the number of visitors compared to the previous year. The campaign also proved to be a door-opener to the media.