Cannes Lions

AUTISTIC CHILDREN’S ASSOCIATION

EDUARDO DEL FRAILE, Murcia / ASTRADE (AUTISTIC CHILDRENS ASSOCIATION) / 2012

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Overview

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Credits

OVERVIEW

Description

Create a poster for an autistic children’s association

Execution

The child is represented sitting with his back to the viewer as a reference to the loneliness of autism. Buttons arise in relation to how autistic individuals perceive, and to what things they pay attention.

Outcome

The poster raised awareness of one of the consequences of autism. Autistic individuals perceive details of an image rather than what is thought to be the most important thing, the overall result of the composition.