Cannes Lions
EDUARDO DEL FRAILE, Murcia / ASTRADE (AUTISTIC CHILDRENS ASSOCIATION) / 2012
Overview
Entries
Credits
Description
Create a poster for an autistic children’s association
Execution
The child is represented sitting with his back to the viewer as a reference to the loneliness of autism. Buttons arise in relation to how autistic individuals perceive, and to what things they pay attention.
Outcome
The poster raised awareness of one of the consequences of autism. Autistic individuals perceive details of an image rather than what is thought to be the most important thing, the overall result of the composition.