Cannes Lions
LEO BURNETT TORONTO, Toronto / AUTO CPR / 2008
Overview
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Description
Auto CPR is a high end automotive body shop. The company was looking for a television campaign that would set them above the typical grimy, unfriendly, low brow and negative stigma associated with the automotive service industry, while at the same time highlighting the services they provide. These spots demonstrate and celebrate the beauty of collision repair, restoration and dent removal when done right and link the Auto CPR brand with high end service and quality.
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