The campaign launched with Jerseydoesntstink.com, which included a pledge to declare Jersey Doesn’t Stink, man-on-the-street videos featuring a giant air freshener mascot, an online store, and a digital fight kit. We captured email addresses for our CRM campaign, alerting fans to new content and special offers from High Point.

A tab on the microsite allowed users to share our site across social media outlets. OOH billboards lined popular New Jersey highways.Our campaign quickly resonated with Jersey residents and gained media attention, earning us free press across national TV news and radio broadcasts, regional newspaper and blog articles.

Our Facebook page grew quickly, generating over 10,000 “Likes” within one week.

Within the first 2 months alone we achieved 4.3 million reach in free PR exposure including national TV and radio broadcasts, regional newspaper articles and blogger posts. Many of which mentioned High Point and even interviewed their CEO.

Between June 2nd and August 24th we generated 33,562,657 Facebook impressions, 95,457 contacts through Twitter, 17,364 Facebook fans and 22,797 video views on YouTube. Residents of NJ continue to gain a greater awareness and appreciation of High Point, the company that enabled them to spread Jersey pride.