Coral Maker founder Dr. Taryn Foster collaborated with Autodesk engineers and robotics researchers through a pro bono consultancy with Autodesk. The team used Autodesk’s Fusion 360 software to design and make prototypes for the coral skeletons, real-time cloud collaboration and robotics testing for coral seeding and propagation – all to give homes back to millions of marine species.

Autodesk partnered with Goodby to educate people on technology’s role in reef restoration – showing how Coral Maker’s work will scale restoration like before.

Autodesk and Goodby aimed to bring the story of coral reef restoration to life through the concept of ocean real estate and coral homes, developing a short film that would appeal to a broad audience – from Autodesk customers to investors and environmentalists to the general population.

This campaign was part of Autodesk’s Make Anything campaign series – demonstrating how Autodesk is designing and making a better world.

The film opens with a vibrant scene, complementing a voice over about coral reefs being home to the world’s most dazzling marine life. But rising ocean temperatures and pollution are causing mass coral bleaching events and loss of their homes. The slow introduction of uplifting music shifts the tone of the video, and the audience are introduced to a new underwater city being developed, named Coral Acres. The idyllic reef community is brought to life through stunning views of reefs and its features, drawing connections between a new residential community and the creation of new coral reefs. The new homes are made possible through robotics and manufacturing technology powered by Autodesk's Design & Make Platform, as shown in the closing segment of the spot.

Social Media:

- Reach: 25.6M impressions

- Engagement: 3.4M engagements, far exceeding the goal of 50K

- Sentiment: 98% positive; 18% higher than target

Global Paid Social:

- 3.3 million+ impressions

- 1 million+ engagements

- 29.86% engagement rate

- 1.4 million+ native ad video views

Online Impact:

- Online Video Views: 7.3M, exceeding expectations by 7X

Landing Page Visits:

- The Coral Maker site received a 690% increase in traffic the days around launch (World Ocean Day) compared with the week before.

Press Impact: Global coverage from 32 media outlets, garnering nearly 50M impressions

Coral Maker Impact: UK-based Dixon Foundation reached out to Coral Maker in support of ocean restoration, resulting in a small grant; Coral Maker has also been nominated for the Earthshot prize, the global environmental award launched in 2020 by Prince William and David Attenborough.