Peugeot 508:• 560% more test drives booked compared with the last benchmark• 350% more 508’s sold compared with the last benchmark• The most successful launch in Peugeot Norway’s 110 years history (BOS) Facebook:• Europe´s largest Peugeot fan page (second to the official page)• 24.000 fans• 245.000 unique visitors• 24.525 likes and comments• 2.724.952 newsfeed impressions Campaign site:• More than 250.000 hits• 18.650 participants• More than 3.000.000 shakes of the hourglass All achieved within 4 weeks, in a country populated by 4.5 million people.