Cannes Lions
CLEMENGER BBDO MELBOURNE, Melbourne / MERCEDES BENZ / 2011
Overview
Entries
Credits
Outcome
•Survey responses have jumped from 8% to a far more respectable 29%.•In the first 3 months we received 5 times more responses than in the entire previous year.
But more importantly, ‘Pop What You’re Not’ has proved that an entertaining approach to data collection works, and it has marked the start of a more meaningful relationship for smart with more customers.
Similar Campaigns
12 items