Our solution was to turn people´s Facebook profiles into grains of sand in an hourglass counting down to the launch. To achieve this we created a Facebook fanpage for Peugeot Norway and a campaign site using Facebook Connect. On the campaign site people could explore the car, book a test drive and avoid falling out of the hourglass by shaking it. Those who spent a lot of time on the site, would (of course) also increase their chance of winning the car. To secure followers on the fanpage, all participants had to "like" the page to gain access to the competition.

Peugeot 508:• 560% more test drives booked compared with the last benchmark.• 350% more 508’s sold compared with the last benchmark.• The most successful launch in Peugeot Norway’s 110 years history (BOS). Facebook:• Europe´s largest Peugeot fanpage (second to the official page).• 24,000 fans.• 245,000 unique visitors.• 24,525 likes and coments.• 2,724,952 newsfeed impressions. Campaign site:• More than 250,000 hits.• 18,650 participants.• More than 3,000,000 shakes of the hourglass. All achieved within 4 weeks, in a country populated by 4.5 million people.