To see just how important the three-point safety belt is, we only need to look at the statistics. On average, the belt saves someone's life every seven seconds. Precisely this fact was used as the basic idea for a campaign launched in Switzerland to mark the 50th anniversary of the three-point safety belt. A counter on the TV screen showed the number of lives saved since the beginning of the commercial break.

After 13 August 2009, the three-point safety belt was a major topic in the media. Many magazines and newspapers carried big stories about the anniversary of Volvo's invention of the century.And while you've been reading this article, another 14 human lives have been saved.