Brief: To use viral marketing as a means to communicate the AA's online offering while demonstrating the AA's willingness to embrace innovative media. The core target group for this activity is 25-35 year old professional couples.Solution: The TV ads featured a couple arguing about insurance. Our approach was to add a humorous twist by creating an online tool for developing your relationship diplomacy, under the tagline AA insurance one less thing to argue about. The design treatment uses Flash 5 to create a highly animated interface with squawking crows, twittering love doves and funny hidden features (if you don't answer in time the girl's curlers pop and the boy pulls his hair out). An offline element is also introduced through a printable diploma certifying your prowess at arguing.