Cannes Lions

AUTOMOBILE TECHNOLOGY

21 TORR AGENCY, Reutlingen / BEHR / 2002

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Project description: After having completed a number of successful projects in the field of professional presentation techniques 21TORR developed the Corporate Website of this major representative of the automobile sector operating on an international basis. The conception did not only include an extension of the existing Corporate Identity for new media but also a multilingual structure and the integration of subsidiaries with a worldwide reputation and other operative units. The relaunch of the Behr Website presenting the global market leader in the area of air conditioning systems for vehicles and motor cooling technology can be found under www.behr.de and www.behrgroup.com (international version). The relaunch was primarily intended to tighten up the contents on the basis of the web CI/CD developed by 21TORR. In addition to some new features it is thanks to an individual CMS (Content Management System) that Behr are now in the position of administering the dynamic contents of their comprehensive press area. The corporate site serves as a platform for the connection of the supplier website of the Behr sourcing department and other company divisions. Target Group: B2B-Website (supplier/dealer/automobile producer) and other groups with an interest in Behr.

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