Cannes Lions

AUTOMOBILES

ELASTIQUE. WE DESIGN. , Cologne / MERCEDES BENZ / 2010

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Overview

Description

At the Mercedes-Benz press conference at the North American International Auto Show 2010 the automobile manufacturer presented a sculpture that transports car design into a new, artistic reality. The film shows the evolution and formal language of this unseen object in an aesthetic and abstract way. Real elements and digitally created shapes interact with the sculpture, describe its shapes and underline the emotional aspect of the art piece. Using the world's only highspeed-motion-control-system and shooting it with a Phantom HD Gold highspeed camera at 500-1000 frames per second, the result is a movie with fascinating slow motion shots.

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