Since their inception in 1941 Jeeps have been at the forefront of exploration and adventure.

Our big idea came from the insight that due to their unrivaled off-road capabilities, Jeeps have gone where no one else has.

We created a poster campaign featuring 3 imaginary lost tribes from isolated corners of the earth. Each tribe had been influenced by a past encounter with a Jeep so that now their dress and other cultural artifacts imitated Jeep’s distinctive grill and headlight design.

Locating each tribe in a different extreme environment – Jungle, Snow, Desert – meant we could also communicate the truly all-terrain abilities of the vehicles.

The evocative imagery featured in the campaign showcased JPFreek’s love for adventure in a way that readers could connect with, whilst acknowledging the capabilities of the vehicles – and how you’ll never forget encountering your first Jeep.