Cannes Lions
DENTSU SINGAPORE, Singapore / BORNEO MOTORS / 2014
Overview
Entries
Credits
Execution
We printed decals of a human leg, an arm and even an elephant's trunk and stuck them on the back of the car. This brought across the message that despite being a compact hatchback, the Yaris has a surprisingly spacious interior that can accommodate more and bigger things than expected.
Outcome
The decals helped generate more enquiries and test-drives of the Yaris than the previous four months combined
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