To promote and instil the classic adventurous spirit of Land Rover in the next generation of prospective owners.

The challenge was to approach the communication in a fresh and relevant way. In addition, to maintain the high standards of Land Rover's brand communication and continuously strengthen Land Rover's position as the leading luxurious 4WD vehicle brand.

Traffic at the showroom increased by more than 3%. It also helped us increase the targeted number of test drives (140) for the first 2 weeks of February.