Cannes Lions

AUTOMOTIVE PARTS SUPPLIER

UNIVERSAL McCANN, Birmingham / DELPHI / 2005

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Overview

Entries

Credits

OVERVIEW

Execution

Delphi now sponsors a year-long television and internet property on CNN, which is highly targeted to the investor segment. The on-air sponsored segment is “Minding Your Business.” A "Fortune" editor, Andy Serwer, prepares viewers for the trading day ahead. The online sponsored segment is “Tech Biz”. This portion of the CNNMoney website is devoted to the latest technology related news. Additionally, we negotiated an awareness study as added value.

Outcome

CNNMoney is the top non-portal personal finance and business news website according to Nielsen Netratings. To date, “Tech Biz” has generated more than 3.0MM impressions against their upscale investor audience. Additionally, over 5,300 click-throughs indicates high portfolio value investors are researching Delphi for potential investment. Awareness study results are pending.

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