Cannes Lions
UNIVERSAL McCANN, Birmingham / DELPHI / 2005
Overview
Entries
Credits
Execution
Delphi now sponsors a year-long television and internet property on CNN, which is highly targeted to the investor segment. The on-air sponsored segment is “Minding Your Business.” A "Fortune" editor, Andy Serwer, prepares viewers for the trading day ahead. The online sponsored segment is “Tech Biz”. This portion of the CNNMoney website is devoted to the latest technology related news. Additionally, we negotiated an awareness study as added value.
Outcome
CNNMoney is the top non-portal personal finance and business news website according to Nielsen Netratings. To date, “Tech Biz” has generated more than 3.0MM impressions against their upscale investor audience. Additionally, over 5,300 click-throughs indicates high portfolio value investors are researching Delphi for potential investment. Awareness study results are pending.
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