Cannes Lions
JOHN ST, Toronto / TRADER MEDIA / 2008
Overview
Entries
Credits
Description
Finding the perfect car is like finding the perfect mate. AutoTrader recognizes this and has upgraded AutoTrader.ca to facilitate the best “meeting your match” experience with tools such as “Research your car”. In this spot, the characters display how a research tool could be helpful when trying to find your match in a real dating situation. In this spot a couple meets on a blind date. The woman ends up researching her date by giving him a thorough inspection “under the hood”, much like before she buys a car. A voiceover follows with “You can do that, at AutoTrader.ca”.