Cannes Lions
THE AV SQUAD, Los Angeles / APPLE TV+ / 2023
Overview
Entries
Credits
Background
This spot came together in a week’s time, sans brief. The goal was to capitalize on Ryan Reynolds’ large Instagram presence and create a spot that would live on social platforms, catch everyone’s attention, and create engagement.
On a tight schedule, we had a 3-camera set-up to capture the main work on the spot.
We then jumped on a plane to Majorca, Spain to film Fab Morvan.
Execution
When Apple TV+ announced the release of their holiday musical, “Spirited,” fans immediately wondered if Will Ferrell and Ryan Reynolds did their own singing? With a little help from a pro, the highly talented duo quickly dispelled all the rumors.
Outcome
On Ryan Reynold’s Instagram only:
12.7 million views
6 million views in the first 12 hours.
968,342 Likes
5,549 comments
Including: Hugh Jackman commenting, “I just choked on a steamed yam!” – his comment has 2818 Likes
“Spirited” quickly became the most successful movie ever for AppleTV+
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