This spot came together in a week’s time, sans brief. The goal was to capitalize on Ryan Reynolds’ large Instagram presence and create a spot that would live on social platforms, catch everyone’s attention, and create engagement.

On a tight schedule, we had a 3-camera set-up to capture the main work on the spot.

We then jumped on a plane to Majorca, Spain to film Fab Morvan.

When Apple TV+ announced the release of their holiday musical, “Spirited,” fans immediately wondered if Will Ferrell and Ryan Reynolds did their own singing? With a little help from a pro, the highly talented duo quickly dispelled all the rumors.

On Ryan Reynold’s Instagram only:

12.7 million views

6 million views in the first 12 hours.

968,342 Likes

5,549 comments

Including: Hugh Jackman commenting, “I just choked on a steamed yam!” – his comment has 2818 Likes

“Spirited” quickly became the most successful movie ever for AppleTV+