Cannes Lions

AVIVA INSURANCE

ABBOTT MEAD VICKERS BBDO, London / AVIVA / 2009

Film

Overview

Entries

Credits

Overview

Description

Ringo Starr, Alice Cooper, Dame Edna and Bruce Willis all reveal how they originally had different names which did not fit with who they wanted to be; Pop star, Glam rock star, Leading actor.

"Change of name is a chance to show the world who you always wanted to be" Norwich Union is now called Aviva, Britian's biggest insurer.

Similar Campaigns

12 items

Shortlisted Cannes Lions
BIA Against Harassment

PUBLICIS BRASIL, Sao paulo

BIA Against Harassment

2022, BRADESCO

(opens in a new tab)