Detroit’s annual award show, also known as the D-Show, was in need of an awareness campaign. No. 2 pencils had been featured on the call for entry poster. So it seemed like a natural to continue the pencil theme throughout. Ad Agencies across metro Detroit were given an assignment: promote the D Show with a short video that includes a No. 2 pencil. Anything goes. The three videos Doner created not only raised awareness but were utilized as entertainment during the show itself. Proving once again, a pencil is the start of every good idea.