Cannes Lions
LEO BURNETT INDIA, Mumbai / SAMBHAVNA TRUST / 2010
Overview
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Credits
Description
December 2009 marked the 25 years of the Union Carbide Gas Tragedy in Bhopal. Our government has overlooked the fact that the culprits have still not been brought to the book and people of Bhopal have not been given the justice they deserve. To highlight this we were asked to create communication which talked to our Prime Minister.
Execution
This is a no holds barred, factual and hard hitting open letter to the Prime Minister of India. We went for honesty and we gathered courage to say what the truth was. In the hope that the PM wakes up to the fact that we, the people of India care enough to protest.
Outcome
It is very difficult to measure the success of this communication. It is but one of the pieces in the huge jigsaw of protest that we have seen for over 25 years on the Union Carbide Gas Tragedy in Bhopal.This communication was quoted on several influential blogs and people did talk about it. But we can only wish it reached the Prime Minister of India.