Cannes Lions

AWARENESS OF CANADIAN NURSES ASSOCIATION

JOHN ST., Toronto / CANADIAN NURSES ASSOCIATION / 2015

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Description

A man sits in his living room watching television, receiving in-home chemotherapy from a registered nurse. As our RN expertly inserts the IV drip into our patient’s arm, her gaze falls upon a framed picture on the wall – of our patient, with his wife and son, during healthier, more hopeful times. Instinctively, our RN turns to our patient to connect on an emotional level. As any registered nurse knows, both expertise and compassion are daily requirements of this profession, and no one is better suited for the job than the RNs who are called to it.

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