To stress the fact that Axa is here to bring you the confidence you need when an accident in life occurs, we decided to tell a real story and boost someone confidence through the partnership.

Support from others is key to build self-confidence and go further, whether it's finding your way back to success in football, succeeding in what you do, or regaining the taste for life after a serious accident.

Axa brand mission is expressed by its signature : Know you can. We wanted to bring it to life by uplifting someone who truly deserved it.

We focused on a real LFC fan and gave him the surprise of his life thanks to the LFC community and his family. AXA & LFC celebrated the come back of Alan who recently recovered from a stroke, showing the power of “Know You Can” as well as the importance of being supported and well surrounded, but also AXA’s ambition to be there in the moments that matter.

2 years ago, Alan, a ’50 year supporter’ of Liverpool FC, had a stroke 200 miles from home that kept him away from his family for weeks. There he developed anxiety of being alone.

Few weeks after his return at home, AXA, main partner of the club, invited him back to Anfield Stadium for the 1st time since his accident to give him the biggest confidence boost a person can receive: hear his family and 53000 people sing for him the club’s Anthem : you’ll never walk alone.

Our campaign results:

- 53.394 people singing for 1 man

- 9,1M impressions

- 0€ media spent

- 301K engagement

- 99,7% positive comments

- 1 life changed forever.