In Asia, the sandwich generation are so preoccupied with taking care of their parents and children, they don’t have time for themselves. So whenever they are faced with health or financial issues, they tend to resort to the myths that were passed down to them. Even in the 21st century, these hundred-year-old myths are still Google’s first search results. Emma by AXA is a one-stop app that provides fact-based information from thousands of health and financial professionals. Taking Asia’s most popular myths, Emma debunked them with beautiful, cheeky and playful visuals. We scoured our target market's most popular myths and turned them into the topics of our communications. We partnered with famous illustrator Camilo Huinca to create this fun visual language to entice people to learn more about Emma by AXA.