Not only has brand awareness increased because 80% of the 18000 men visiting our restroom/casino’s daily (accounting for 190,000 Unique Visitors in 4 weeks), but AXE was SOLD out within 2 months at several large retail outlets.

These successful results have led to a widespread use of restroom media as a viable and profitable channel amongst marketers and agencies. Aside from building the brand, other brands now imitate what we did (and how we did it).