Cannes Lions
ponce buenos aires, Buenos Aires / UNILEVER / 2012
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A guy is in an office trying to seduce a female co-worker. He is totally sweaty. He offers her a latte but she refuses. He starts to look for excuses to deny what is really happening. The denier guy keeps on trying to seduce her with other techniques but he fails. She gets so annoyed that he is transfered to another office. A voice over says: Don't deny it, sweat leaves you lonely. Axe Dry Antiperspirant.
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