The film follows a young guy with a horrible dandruff problem as he attempts to strike up conversation with a series of attractive women. First in a bar, then in a gym and finally in a school library. However, with each attempt, we see a horrible cloud of dandruff drift off his head and toward the women. When it makes contact with the women, they literally disappear, leaving only their clothing behind. Dejected after seeing woman after woman disappear from his life because of his dandruff, he turns to AXE dandruff shampoo. We see him using the product in the shower. Then, when he turns off the water, strangely and magically, his shower wall becomes a door. He opens the door and finds that it leads him into a white, steamy, heavenly world where he is reunited with the women he made disappear earlier in the film. They walk toward him, wearing only towels, looking sexy and sultry. Recognizing that he has shampooed with AXE, the girls begin to caress and smell his beautiful, dandruff-free hair.