Cannes Lions

AXE EXCITE

THE MILL, London / UNILEVER / 2011

Overview

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Credits

Overview

Description

This spot which shows the residents of a picturesque European town going about their business when suddenly a bevy of beautiful winged angels fall from the sky and search out the gorgeous young man who has captivated them by using Lynx Excite for the first time. Our team of VFX artists had to overcome a number of complex challenges to create photo-real angel wings in multiple shots on multiple girls. The R&D Department spent several weeks working alongside our 3D team to devise a good solution for creating rigs and feathers to allow the wings to look and move in a realistic way. Aside from the wings themselves we had to track all the movements of each of the angels so we had accurate CG doubles to attach and animate the CG wings to. Lots of research went into how these wings were going to look including getting access to the Natural History Museum's ornithology department. This enabled us to design wings that looked the part, yet kept totally true to nature.

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