Premature perspiration is a disorder that affects millions of men, exposing them to embarrassment when they are with a girl. To get them through this difficult problem, we developed the new Axe Full Control.With the launch of this new variety, we created an integrated campaign using a mix of media so guys could have all the tools to heal themselves and not suffer anymore.

So as to have a successful campaign, we had to use the appropriate media and reach all those guys who were suffering. We created commercials to let them know that this embarrassing problem had now a solution. The TV commercial tracked them to www.transpiracionprecoz.com, an online space with tools and A.P.P material (appropriate for premature perspirers) so they could learn how to control premature perspiration.At the same time, we created banners with gorgeous girls that came with a “premature perspirers’ controller” for not exploding in a sea of sweat.

The web linked them to Facebook, where they found applications to help their friends who suffered from premature perspiration.Some of the most moving testimonies were reflected on print adds.We even decided to intervene those billboards that could affect premature perspiration guys on public highways.

The campaign achieved remarkable results, both in sales and impact.But most important, guys were able to eradicate that embarrassing issue.Thanks to the new Axe Full Control they can be with the most amazing girls with the confidence that their premature perspiration problem is now history.