A sublime beach, sexy girls and a man using the new AXE shower gel ANARCHY, in all, all the ingredients to release the AXE effect. But this time, our hero discovers that the girls, instead of running towards him, ran awayterrified. Very surprised, he finally understands that this time, the AXE Effect is even bigger than before and is capable of unleashing the chaos on Earth.

With this new spot, we give a truly apocalyptical meaning of the brand signature “Unleash the chaos”.